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The Power of Packaging for Brand

In the mid-1900s, manufacturers saw the value in developing marketing strategies for their products. Many changed their focus and developed brands and packages with such effectiveness that consumer saw them as one and the same. What was Coke without its bottle? Or ketchup without the Heinz label? Some products became so synonymous with their brand names that their names were the very words used to describe the entire categroy of competitors--Thermos, Kleenex,Band-aid and Pop-Tarts, to name a few.

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